🌍 How to Set Up SWELL (Beginner Guide)

January 3, 2026February 19, 2026

Step-by-step instructions for installing and configuring SWELL.

🌍 How to Set Up SWELL (Beginner Guide)

Step-by-step instructions for installing and configuring SWELL.

Introduction
SWELL is a premium WordPress theme developed in Japan, known for its speed, clean design, and ease of use.
If you’re new to SWELL, this beginner guide will walk you through
everything you need to know to get started.
By the end of this guide, you’ll have SWELL installed, activated, and properly configured — even if you don’t read Japanese.

Step 1: Purchase and Download SWELL

Visit the official SWELL website.
Purchase the theme using your credit card (international cards are accepted).
After purchase, download the SWELL theme ZIP file.
【👉 Please download the SWELL parent theme first, followed by the SWELL child theme. Then, activate the SWELL child theme.】

💡 Tip: Save the ZIP file without unzipping it. WordPress requires the original ZIP file.

②Click here to learn how to purchase SWELL (with images).

③Click here to learn how to download the SWELL theme ZIP file (with images).

Step 2: Install SWELL on WordPress

Log in to your WordPress dashboard.
Go to Appearance → Themes
Click Add New → Upload Theme
Upload the SWELL ZIP file
Click Install Now
After installation, click Activate

Your website is now using SWELL 🎉

Click here to learn how to install SWELL on WordPress (with images).

Step 3: Recommended Plugins for SWELL (Best Add-ons)

Recommended Plugins for SWELL
＆Plugins You DON’T Need with SWELL

Step 4: Import a Demo Site (Optional but Recommended)

To get a professional-looking site quickly:

Go to Appearance → Customize
Find the Demo Site Import option
Choose DEMO 02 (recommended for blogs & reviews)
Import demo content

This gives you a ready-made layout that you can customize.

Step 5: Basic SWELL Theme Settings

Even if the interface is in Japanese, these are the key areas to check:

① Layout Settings

Choose sidebar or full-width layout
Set content width

② Header & Footer

Customize logo position
Enable sticky header if desired
Set footer widgets

③ Colors & Typography

Set brand colors
Adjust font size and spacing

💡 Tip: Use browser translation (Chrome → Translate to English) to understand the settings easily.

Step 6: Recommended WordPress Settings

Before creating content, update these WordPress basics:

Permalinks

Go to Settings → Permalinks
Select Post name
Save changes

Site Language

Go to Settings → General
Set Site Language → English

(This affects WordPress core, not SWELL’s Japanese UI.)

Step 7: Create Your First Pages

Start with these essential pages:

Home
About
Blog
Contact

SWELL’s Gutenberg blocks make it easy to design pages visually.

Step 8: Use SWELL Blocks to Create Content

SWELL extends the WordPress block editor with powerful features:

Buttons
Call-to-action boxes
FAQ blocks
Highlight boxes

You can build beautiful layouts without coding.

Step 9: Translate SWELL into English (Optional)

If Japanese text feels difficult:

Use browser translation (quickest)
Use TranslatePress for a permanent English environment
Use Loco Translate for advanced control

👉 See our full guide:

How to Translate SWELL into English

Step 10: Final Checks Before Publishing

Before launching your site:

Check mobile responsiveness
Preview pages on desktop and smartphone
Test page speed
Confirm menus and links work correctly

SWELL is optimized for performance, so you’re already ahead.

Conclusion

Setting up SWELL is straightforward, even for beginners.
With its clean design, fast performance, and intuitive blocks, SWELL makes building a professional WordPress site easy.

Once you complete these steps, you’ll be ready to start blogging, creating content, and growing your website with confidence.